There’s no single rule as to what kind of words work well in headlines. Here are a few tips to increase engagement with a few tweaks on how you craft your headlines. When it comes to crafting your content, word choice for your headlines is the alpha and the omega. However, even TL DR (Too Long Didn’t Read) pieces do get shared and commented on, and this is entirely because of an effective headline. It’s the headline that makes them decide whether your 1,200-word post is worth their time. There’s an ever-growing body of literature on how to craft the most brilliant, share-worthy headlines, the ones that will prompt your readers to engage with you.Ī headline might seem like something you don’t need to waste too much time on, but the truth is that the headline is generally the only thing a reader will read. One of the most talked-about topics on the subject of creating online content is headlines. What makes a piece of online content shareable? What urges people to comment on and engage with a brand? Is it the images? The tone? What kind of influence do words really have? Visit now to read numerous articles on how to write well - for profit or pleasure - and sign up for your free Writing Tips: mailto: WritingTips Don’t just whack in an apostrophe every time you end a word with S!Ībout the Author: Jennifer Stewart is a freelance writer whose site, has been helping people solve their writing problems since 1998. So, if you’re tempted to use an apostrophe but you can’t substitute “of” … then leave it out!īanana’s only $2 kilo – the … of … bananas, kilos? … these shop’s sell clothes – the … of … shops, clothes? … … you get the message. Three months’ experience – the experience of three months This is also the way you test for those really tricky ones: Her husband’s new yacht – the yacht of her husband Lavinia’s personal trainer – the personal trainer of Lavinia The very best way to remember when to use the possessive apostrophe - in any circumstance - is to substitute the word ‘of’ … Lavinia’s and Raoul’s sailor suits were a hit with their guests. Lavinia and her husband’s new yacht was the venue for a fancy-dress party. When writing about joint ownership, possession is shown only on the last noun, but where individual ownership exists, possession is shown on each noun. Although it’s difficult to know whether Mr Harris’s opinion is very reliable - he’s a push-over for a pretty face and a flash of a shapely thigh. So you’d have the ladies going to their tennis class before lunch, and Lavinia being very chuffed when her coach, Mr Harris, told her she was the class’s best player. When a word ends in ‘s’ and an additional syllable is pronounced in the possessive, add apostrophe S (even if you end up with 3 s’s). When a word is made plural by changing some of its interior bits, you don’t make it doubly plural in the possessive. We’ll assume (rightly, as it happens) that Lavinia is a Lady Who Lunches, and when she does lunch with her friends, they visit a women’s club. If he was plain old Bill there wouldn’t be a problem - she would be Bill’s best client and the ticket to Bill’s new Porsche. Is Lavinia Lars’ best client? Could it be that she is Lars’s ticket to that new Porsche he’s had his eye on for some time? It starts to get tricky (for Lavinia’s husband and for us) when we get to Lars. It’s easy when you write about the dog’s dinner the man’s stunningly beautiful wife, Lavinia Lavinia’s personal trainer, Lars, and so on. Using the apostrophe to indicate possession The first is to show omission of letters and the second is to show possession, which is what we’ll look at here.
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